Content Marketer chez Kameleoon, Lauréline analyse tous les retours de nos clients et consultants et partage les meilleures pratiques d'optimisation de la conversion.
- How to choose your personalization solution
- Conversion.com: Why experimentation is at the heart of success in digital marketing
CRO: Building the ideal optimization team to improve your digital performance
by : Lauréline Saux 14 June 2019 Articles
Conversion Rate Optimization (CRO) designates all the actions put in place to improve conversion on your website: A/B testing, personalization strategies, etc. According to eConsultancy, 49% of companies say they want to increase their dedicated conversion optimization budget. Performance in the digital world is a genuine concern for all brands. Tools and technologies alone are […]Continue Reading