• [Product Release] Smart Editor: An A/B testing innovation is born
    by : 6 April 2016 News, Use Kameleoon

    Imagine you could create your A/B tests more easily than ever. Imagine your solution could understand and anticipate the modifications you want to make and would suggest relevant actions. Imagine you could save precious time normally needed to validate your hypotheses, thanks to an intuitive interface. Imagine you no longer would need to choose between […]

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  • 4 reasons you should use weather based personalization
    by : 5 April 2016 Articles

    The weather, more than just a watercooler conversation topic, has a real impact on several aspects of our lives. One look out the windows influences how we dress, what we do, how we feel and what/where/when we buy.. “Weather-based personalization” applied to conversion rate optimization is the creation of promotional, personalized content or messages (mail, […]

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  • Build a Conversion Optimization Team in 5 steps
    by : 2 March 2016 Articles

    “Alone we go faster, together we go further.” Whether you’re a beginner or an expert, work in a small or big company, process is key to a successful A/B Testing practice. This article is for project managers, marketers or technical managers who want to build an effective Conversion Optimization team. A/B Testing is not a […]

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  • CRO Best Practices: A/B Testing part 2
    by : 18 February 2016 Articles

    You can find the first 3 articles of our series on CRO Best Practices here, here and here. In this fourth and last article, we finish our overview of A/B Testing best practices. 5. Understand your visitors better Conduct an analytical and ergonomic audit to understand your users better, especially those who do not convert. […]

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  • CRO Best Practices: A/B Testing part 1
    by : 18 February 2016 Articles

    After our first 2 articles on Personalization in our series on CRo Best-Practices(here and here), let’s take a look at our A/B Testing recommendations. Preamble: When should you favor A/B Testing? A/B Testing is most often used to improve the global user experience (visual hierarchy, information architecture, ergonomics, …) while Web Personalization is used mainly […]

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  • CRO Best Practices: Personalization part 2
    by : 18 February 2016 Articles

    Today is our second article in our CRO Best-Practices series. We finish up on Personalization, enjoy! (first one is here) Vary your pleasures If you want Personalization to work effectively, you’ll need to diversify its use. Should you keep engaging with your visitors through the same channel and with the same action, you’ll scare them […]

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  • CRO Best Practices: Personalization part 1
    by : 17 February 2016 Articles

    How can you keep optimizing your conversion rates? This question comes up almost every time with our e-commerce clients. At Kameleoon, we favor two practices: Personalization to provide each visitor with content relevant to his needs and A/B Testing to find the best compromises between UI and UX. We’ll give you a high-level view of […]

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